If a shopkeeper buys a geometry box for ₹75 and sells it for ₹110, what is his profit margin with respect to the cost?
Hint. Find the profit first, then express it as a percentage of the cost — not of the selling price.
Step 1 — Find the profit. Profit = selling price − cost price = 110 − 75 = ₹35
Step 2 — Express it as a percentage of the cost. The question says with respect to the cost, so the cost price is the base:
profit margin = (profit ÷ cost price) × 100 = (35 ÷ 75) × 100 = 3500 ÷ 75 = 46.67%
(Exactly, 35/75 = 7/15 = 46⅔%.)
Why the base matters so much. The same ₹35 profit expressed against the selling price would be (35 ÷ 110) × 100 = 31.82% — a very different figure from the same transaction. So a profit percentage is meaningless unless you say what it is a percentage of.
The chapter draws this distinction explicitly: profit margin on cost answers "how much did I gain for every rupee I spent?", while profit margin on revenue answers "how much of my sales was profit?". Shops usually quote the first when setting prices and the second when reporting results.
Check: if the margin on cost is 46.67%, then the selling price should be 75 × 1.4667 = ₹110 ✓
✦ 46.67% (exactly 46⅔%), since the ₹35 profit is measured against the ₹75 cost price.
