Why Fast Fashion is Bad for You (And the Planet)

We buy clothes, wear them twice, and throw them away. This is "Fast Fashion." It's cheap for you, but expensive for the planet.

1. The Environmental Cost

The fashion industry produces 10% of global carbon emissions (more than flights and shipping combined). It takes 2,700 liters of water to make one cotton t-shirt. That's enough for one person to drink for 2.5 years.

2. The Human Cost

Cheap clothes are made by workers in unsafe conditions earning pennies. When you buy a ₹300 shirt, the person who made it likely earned less than ₹10.

3. Quality Over Quantity

Fast fashion clothes are designed to fall apart after 10 washes so you buy more. Sustainable brands are expensive upfront but last for years. Calculate the "Cost Per Wear."
₹300 shirt worn 3 times = ₹100 per wear.
₹1500 shirt worn 50 times = ₹30 per wear.

4. How to Be Sustainable on a Budget

• Thrift: Buying used clothes has zero manufacturing footprint.
• Swap: Organize a "Clothes Swap Party" with friends. Trade the clothes you are bored of.
• Repair: Learn to sew a button or patch a hole. Don't throw it away just because of a small tear.

5. The 30-Wear Rule

Before buying anything, ask: "Will I wear this at least 30 times?" If the answer is no, put it back.